make
Lamborghini
Market cap
$33.8B
Production volume
111,431
Priced volume
107,467
96.4% of production
Blind spot volume
3,964
3.56% of production
Lamborghini’s market cap is around a third of the size of Ferrari, and a quarter of it is accounted for by the Urus SUV. Individually, the series models command a reasonable market size; the Huracan market cap is larger than any series Ferrari. However, with average values of the rarest models in the low single-digit millions, special models represent a much smaller proportion of the brand’s market cap.
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